
摘要文创酒
摘要文创酒以酒文化、文字意象与礼赠收藏为设计语境。瞳创围绕“摘要”这一具有内容感的名称,将文字编排、文化符号与瓶盒结构整合为鲜明的视觉叙事。包装在品牌识别、酒类质感与文创趣味之间保持平衡,使产品既适合正式礼赠,也具备话题传播和陈列收藏价值。
Zhaiyao Cultural Liquor combines drinking culture, textual imagery, and collectible gifting. ToCreate used the content-rich meaning of “excerpt” to integrate typography, cultural symbols, and bottle-box structure into a distinctive narrative. The packaging balances brand recognition, premium liquor cues, and creative interest for formal gifting, conversation, display, and collection.
- ART DIRECTOR
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- DESIGNER
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- YEAR
- 2025
- CLIENT
- 摘要酒








“文创酒最迷人的地方,是开瓶之前就已经有故事可品。”
