满泉·茶果酒项目主视觉

满泉·茶果酒

满泉茶果酒融合茶的清雅、果的鲜活与酒的微醺体验,核心挑战是让复合品类一眼可懂。瞳创通过清晰命名、风味区分与轻盈的视觉系统,建立年轻、自然、适合社交场景的产品印象。系列包装兼顾单品个性与家族统一,帮助消费者快速判断口味和饮用情境,也为品牌后续扩充风味预留空间。

Manquan Tea Fruit Wine combines the elegance of tea, the freshness of fruit, and a light alcoholic experience. ToCreate clarified this hybrid category through straightforward naming, flavor differentiation, and a light visual system. The packaging balances individual flavor character with family consistency, helping consumers understand taste and occasion while allowing the range to expand over time.

ART DIRECTOR
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DESIGNER
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YEAR
2025
CLIENT
满泉
满泉·茶果酒|项目设计展示 1|瞳创设计
满泉·茶果酒|项目设计展示 2|瞳创设计

“新品类设计的第一任务,是让陌生变得想尝一口。”