满泉·茶果酒项目主视觉

满泉·茶果酒

满泉茶果酒融合茶的清雅、果的鲜活与酒的微醺体验,核心挑战是让复合品类一眼可懂。瞳创通过清晰命名、风味区分与轻盈的视觉系统,建立年轻、自然、适合社交场景的产品印象。系列包装兼顾单品个性与家族统一,帮助消费者快速判断口味和饮用情境,也为品牌后续扩充风味预留空间。

Manquan Tea Fruit Wine combines the elegance of tea, the freshness of fruit, and a light alcoholic experience. ToCreate clarified this hybrid category through straightforward naming, flavor differentiation, and a light visual system. The packaging balances individual flavor character with family consistency, helping consumers understand taste and occasion while allowing the range to expand over time.

ART DIRECTOR
DESIGNER
YEAR
2025
CLIENT
满泉
满泉·茶果酒|项目设计展示 1|瞳创设计
满泉·茶果酒|项目设计展示 2|瞳创设计

“新品类设计的第一任务,是让陌生变得想尝一口。”