桃花姬

桃花姬以阿胶糕的传统滋养价值连接年轻女性与日常零食化消费。瞳创在东方审美、女性气质和产品食欲感之间寻找平衡，通过具有记忆点的桃花意象、清楚的品类信息和精致包装体验，弱化传统滋补品的厚重感。设计让阿胶糕同时具备自用便利、社交分享与节庆礼赠属性。

Taohuaji connects the traditional nourishing value of ejiao cake with younger women and snack-like everyday consumption. ToCreate balanced Eastern aesthetics, feminine character, and appetite appeal through memorable peach-blossom imagery, clear category communication, and a refined packaging experience. The design supports convenient self-use, social sharing, and festive gifting.