爱鹿 ALOVE

爱鹿以轻盈、友好和富有生命力的品牌感受连接年轻消费者。项目将名称中的“鹿”转化为可识别、可延展的视觉记忆，并通过柔和而有辨识度的色彩、图形与包装系统统一品牌触点。设计兼顾社交传播、电商展示与线下陈列，让品牌形象不仅可爱，更能承载产品信息和持续运营。

Ailu connects with younger consumers through a light, friendly, and lively brand personality. The “deer” association in the name becomes a memorable and extendable visual asset, supported by a distinctive color, graphic, and packaging system. Designed for social media, e-commerce, and physical retail, the identity goes beyond cuteness to support clear communication and long-term brand use.