
山姆版花椒油
山姆会员店渠道强调大规格、家庭消费和高效率选购,花椒油包装需要在远距离陈列与大包装尺度下保持清晰。瞳创强化品牌、品类、风味与规格之间的信息层级,以更简洁有力的视觉结构适配会员店货架。设计同时传达四川花椒的风味特征与稳定品质,让渠道定制不止是容量变化,而是对消费场景的重新设计。
The Sam’s Club edition of Sichuan pepper oil responds to bulk sizing, family use, and fast decision-making in a warehouse retail environment. ToCreate strengthened the hierarchy of brand, category, flavor, and volume through a clear, high-impact package structure. The design communicates authentic Sichuan flavor and reliable quality while treating channel adaptation as a consumer-experience decision, not merely a size change.
- ART DIRECTOR
- —
- DESIGNER
- —
- YEAR
- 2025
- CLIENT
- 五丰黎红







“渠道不是包装的摆放地点,而是设计必须回答的消费现场。”
