
蓉水 1946
蓉水 1946 以成都城市记忆与本地饮水文化为品牌语境。瞳创围绕“蓉”所代表的地域归属感,建立简洁、可信、具有时间沉淀感的品牌与包装识别。设计通过名称、年份和水品类信息的有序组合,兼顾日常饮用、城市接待与本地礼赠场景,让一瓶水成为成都文化的轻量载体。
Rongshui 1946 is rooted in Chengdu’s urban memory and local drinking-water culture. ToCreate built a clean, trustworthy identity around the regional meaning of “Rong,” using the name, founding-year cue, and category information in a disciplined hierarchy. The package supports everyday use, city hospitality, and local gifting, turning bottled water into a subtle carrier of Chengdu identity.
- ART DIRECTOR
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- DESIGNER
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- YEAR
- 2025
- CLIENT
- 蓉水








“城市品牌不一定宏大,有时一瓶水就能让故乡被握在手里。”
