
苍溪猕猴桃
苍溪猕猴桃以产地生态、品种优势和新鲜品质为核心价值。瞳创从区域公用品牌与农产品销售场景出发,梳理产地、品类、规格与品质信息,并通过自然色彩、果实视觉和礼盒结构提升识别。设计兼顾产地直销、电商运输与节庆礼赠,让苍溪的产地优势转化为消费者可见、可理解、可选择的品牌理由。
Cangxi Kiwifruit is defined by its ecological origin, varietal quality, and freshness. ToCreate clarified origin, category, specification, and quality cues through natural color, fruit imagery, and practical gift-box structures. Designed for direct sales, e-commerce logistics, and seasonal gifting, the system turns the Cangxi origin into a visible and persuasive reason to choose.
- ART DIRECTOR
- —
- DESIGNER
- —
- YEAR
- 2025
- CLIENT
- 苍溪猕猴桃






“农产品包装不是替土地化妆,而是替好产地把价值说清楚。”
