苍溪猕猴桃项目主视觉

苍溪猕猴桃

苍溪猕猴桃以产地生态、品种优势和新鲜品质为核心价值。瞳创从区域公用品牌与农产品销售场景出发,梳理产地、品类、规格与品质信息,并通过自然色彩、果实视觉和礼盒结构提升识别。设计兼顾产地直销、电商运输与节庆礼赠,让苍溪的产地优势转化为消费者可见、可理解、可选择的品牌理由。

Cangxi Kiwifruit is defined by its ecological origin, varietal quality, and freshness. ToCreate clarified origin, category, specification, and quality cues through natural color, fruit imagery, and practical gift-box structures. Designed for direct sales, e-commerce logistics, and seasonal gifting, the system turns the Cangxi origin into a visible and persuasive reason to choose.

ART DIRECTOR
DESIGNER
YEAR
2025
CLIENT
苍溪猕猴桃
 苍溪猕猴桃|项目设计展示 1|瞳创设计
 苍溪猕猴桃|项目设计展示 2|瞳创设计
 苍溪猕猴桃|项目设计展示 3|瞳创设计
 苍溪猕猴桃|项目设计展示 4|瞳创设计
 苍溪猕猴桃|项目设计展示 5|瞳创设计
 苍溪猕猴桃|项目设计展示 6|瞳创设计

“农产品包装不是替土地化妆,而是替好产地把价值说清楚。”