东阿阿胶·野山参粉项目主视觉

东阿阿胶·野山参粉

东阿阿胶·野山参粉面向重视原料、品质与便捷食用的滋补消费者。瞳创以原料价值和品牌信任为核心,梳理包装信息层级,并通过自然、克制的视觉表达突出野山参的珍贵感。设计在传统滋补的厚重与现代生活的轻便之间取得平衡,使产品适合自用、家庭健康管理与礼赠等多元场景。

Dong-E-E-Jiao Wild Ginseng Powder serves consumers who value ingredient provenance, quality, and convenient nourishment. ToCreate centered the packaging on material value and brand trust, using a natural and restrained visual language to communicate the rarity of wild ginseng. The result balances the gravitas of traditional tonics with the ease of modern use across self-care, family wellness, and gifting.

ART DIRECTOR
DESIGNER
YEAR
2025
CLIENT
野山参粉
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“珍贵感不是金色的多少,而是价值表达有没有分寸。”