
九寨沟文创
九寨沟文创以世界自然遗产地的山水色彩、民族文化和旅行记忆为内容来源。瞳创将地域符号从“纪念品图案”提升为可持续开发的视觉资产,通过主题化图形、色彩系统与产品应用,建立统一而具有收藏感的文创语言。设计既服务游客即时购买,也让九寨沟的自然与人文故事能够被带走、分享和再次传播。
The Jiuzhaigou cultural and creative collection draws from the region’s landscapes, colors, ethnic culture, and travel memories. ToCreate transformed local symbols from souvenir decoration into a scalable visual asset through themed graphics, a coherent color system, and product applications. The design encourages purchase, collection, sharing, and continued storytelling beyond the destination itself.
- ART DIRECTOR
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- DESIGNER
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- YEAR
- 2025
- CLIENT
- 九寨沟







“好的文创不是把风景印在商品上,而是把一段地方记忆装进口袋。”
