
巴山珍礼
巴山珍礼以巴山地区的自然物产与地方人情为内容核心,将分散的农特产品组织为具有统一识别的地域礼品。瞳创通过品牌命名、地域图形、礼盒结构与系列化包装,建立“来自巴山的珍贵心意”。设计兼顾政务接待、文旅伴手礼和节庆赠礼,使地方物产从产品集合升级为更完整的地域品牌表达。
Bashan Gift brings together regional agricultural specialties as a coherent local gift brand. ToCreate developed the naming, regional graphics, gift-box structure, and packaging family around the idea of “a treasured gesture from Bashan.” The system supports official hospitality, tourism souvenirs, and festive gifting, transforming a collection of products into a unified expression of place.
- ART DIRECTOR
- —
- DESIGNER
- —
- YEAR
- 2025
- CLIENT
- 巴山珍礼


“礼盒真正装下的,从来不只是特产,而是一个地方待客的方式。”
