
东阿阿胶
东阿阿胶拥有深厚的中式滋补认知和品牌信任,产品体系设计需要在经典资产与当代消费之间建立连续性。瞳创围绕品牌识别、原料价值、产品功效与使用场景梳理系列关系,使不同滋补产品既共享母品牌信誉,又拥有清晰的子品类特征。设计适配礼赠、自用和线上销售,让传统滋补以更现代、更易读的方式进入日常生活。
Dong-E-E-Jiao carries strong heritage and trust in Chinese nourishment. ToCreate organized brand recognition, ingredient value, product benefit, and usage occasions across the portfolio so that individual products share the master brand’s credibility while retaining clear category roles. The system supports gifting, self-use, and digital retail, bringing traditional nourishment into contemporary everyday life.
- ART DIRECTOR
- —
- DESIGNER
- —
- YEAR
- 2025
- CLIENT
- 东阿阿胶
本案例暂无更多公开图文资料。
“经典品牌的焕新,不是换掉过去,而是让过去继续产生购买理由。”
