大颗粒牛肉酱

依托川味产业积淀的大颗粒牛肉酱，以大块牛肉用料与地道川味风味为核心优势。项目立足调味品激烈的货架竞争环境，梳理品牌、品类与产品卖点的信息层级，搭建系列化包装视觉识别体系。设计不堆砌泛滥的川渝文化装饰符号，而是将 “肉粒饱满、鲜香够味、品质可靠” 的消费感知转化为直白有力的视觉语言，适配商超陈列、线上电商、家庭佐餐、户外佐食等多元消费场景，提升产品辨识度与选购吸引力。

The chunky beef sauce draws on Sichuan‑flavor industry heritage, with large beef chunks and authentic local taste as its core strengths. Facing fierce shelf‑competition in condiment category, the project sorts out information hierarchy for brand, product category and selling points, and builds a unified visual identity for product series. Instead of over‑using decorative Sichuan‑style clichés, the design translates consumer perceptions of “plenty beef chunks, rich savory flavor and reliable quality” into intuitive visual language, adapting to multiple scenarios including supermarket shelves, e‑commerce platforms, home dining and outdoor meals, to strengthen product recognizability and purchase appeal.