奥特乐

奥特乐是一家以环球百货、大牌美妆、精品零食与酒水饮品为核心的大牌折扣零售品牌。面对“低价容易、低质感”的行业认知，瞳创围绕“一折起”的价格优势，建立直接、醒目、易复制的品牌视觉语言，让消费者快速理解品类、价格与购物价值。设计兼顾门店远距离识别、促销信息效率和连锁扩张的一致性，帮助奥特乐形成鲜明的折扣零售品牌资产。

OTTNO is a discount retail brand offering global lifestyle goods, beauty products, snacks, and beverages. To overcome the category perception that low prices often mean low quality, ToCreate built a bold, direct, and scalable identity around the brand’s “up to 90% off” value proposition. The system improves storefront recognition, promotional clarity, and consistency across locations, turning price advantage into a distinctive retail brand asset.