蜀中资牛项目主视觉

蜀中资牛

蜀中资牛以四川牛肉风味和“领头”式品牌气势建立品类记忆。瞳创围绕牛肉品质、川味特征与强食欲感塑造醒目的品牌符号,并通过口味色彩、产品图像和系列版式适配多规格包装。设计既强调地道风味,也提升现代零售识别,让品牌在休闲牛肉与地方特产竞争中形成更鲜明的位置。

Shuzhong Lingniu builds category memory around Sichuan beef flavor and a confident market-leader personality. ToCreate developed a bold symbol system around meat quality, regional taste, and appetite appeal, supported by flavor colors, product imagery, and scalable layouts. The design strengthens both authenticity and modern retail recognition in the competitive beef-snack and local-specialty market.

ART DIRECTOR
DESIGNER
YEAR
2025
CLIENT
蜀中资牛
蜀中资牛|项目设计展示 1|瞳创设计

“强势品牌不是视觉更凶,而是消费者更快知道你凭什么领先。”