
CAACBB L-ERGOTHIONEINE
CAACBB 宇康因面向营养健康消费市场,项目重点是把专业配方、可信品质与现代生活方式转化为清晰的包装沟通。瞳创通过规范的信息层级、系列化版式与具有科技感的视觉语言,降低消费者理解产品的门槛,并强化不同单品在货架与电商缩略图中的家族识别。设计让“专业”不再显得晦涩,也让健康产品更具亲和力与购买指向。
CAACBB targets the nutrition and wellness market. The packaging system translates professional formulation, product credibility, and a modern lifestyle into clear consumer communication. Structured information hierarchy, a consistent series layout, and a science-inspired visual language improve both shelf impact and e-commerce recognition, making expertise easier to understand and the product family easier to choose.
- ART DIRECTOR
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- DESIGNER
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- YEAR
- 2025
- CLIENT
- CAACBB






“健康品牌的专业感,不该是一堵墙,而应该是一条让人放心靠近的路。”
