
999 蛋白粉
999 蛋白粉依托大众熟悉的医药健康品牌资产,进入日常营养补充场景。瞳创在包装中强化品牌信任、核心品类和关键利益点的阅读顺序,同时用更生活化的视觉语言弱化传统保健品的距离感。系列结构兼顾家庭购买、礼赠和电商展示,使消费者能够快速识别产品用途,并建立“专业品牌、日常营养”的清晰认知。
999 Protein Powder extends a widely recognized healthcare brand into everyday nutrition. The packaging clarifies the reading order of brand trust, product category, and key benefits, while a more lifestyle-oriented visual language reduces the distance often associated with traditional supplements. The system supports family use, gifting, and online retail, establishing a clear idea of professional credibility for daily nourishment.
- ART DIRECTOR
- —
- DESIGNER
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- YEAR
- 2025
- CLIENT
- 999 / 华润三九







“信任是品牌最大的旧资产,也是新品最短的第一公里。”
