雪花啤酒·太湖水

雪花啤酒·太湖水以太湖地域文化和水域意象建立限定产品的差异化。瞳创将湖水、江南气质与啤酒的清爽体验转化为具有现代感的包装语言，在延续雪花品牌识别的同时突出地方特色。设计兼顾货架冲击、宴饮场景与城市礼赠属性，让区域限定不只是换一张标签，而成为品牌与在地文化共同讲述的产品故事。

Snow Beer Taihu Water differentiates a regional edition through the culture and waterscape of Lake Taihu. ToCreate translated Jiangnan character, lake imagery, and the refreshing beer experience into a contemporary package while retaining core Snow Beer recognition. The design works across retail, dining, and gifting, turning localization into a meaningful brand story rather than a simple label change.