华润五丰·黎红花椒油

华润五丰旗下黎红花椒油以四川花椒风味和成熟供应体系为核心优势。项目从调味品货架竞争出发，强化品牌、品类与风味信息的优先级，并通过系列化包装建立稳定识别。设计重点不是堆叠地域符号，而是把“麻香、正宗、可信赖”的消费判断转化为直观视觉，让产品在商超、电商和家庭厨房等多种场景中都更容易被辨认和选择。

Li Hong Sichuan Pepper Oil, under China Resources Ng Fung, is built on authentic Sichuan flavor and a reliable supply system. The packaging prioritizes brand, category, and flavor cues while creating a consistent family identity. Rather than relying on decorative regional clichés, the design turns “aromatic numbness, authenticity, and trust” into immediate visual signals across supermarkets, e-commerce, and home-kitchen contexts.