
坤石山
新能源赛道不缺技术,缺的是让技术被记住的能力。坤石山需要的不是一套视觉规范,而是一份品牌资产——让它在政策对话、资本路演、客户签约的每一个场合,都以同一张品牌面孔出现。 我们为坤石山建立的,是一套"可复制的品牌信任":识别系统 6 要素统一了品牌表达的底层逻辑,青绿色系在泛同质化的新能源赛道里完成视觉占位,从实验室到展会现场,从办公系统到对外场景,品牌始终一个样。这份资产不躺在手册里,它长在坤石山每一次亮相、每一份投标、每一场路演上——每一次使用,都是在为品牌加分。
The new-energy track does not lack technology — it lacks the ability to be remembered. KSSG did not need another visual manual; it needed brand equity that shows one consistent face across policy meetings, capital roadshows, and client signings. What we delivered was replicable brand trust: six identity pillars unified the logic of brand expression, and the teal-green palette claimed a distinct visual position in a homogenized sector. From lab to trade floor, from stationery to scenarios, the brand stays one. This equity does not sit in a handbook — it compounds with every appearance, every bid, every pitch. Every use adds to the brand.
- ART DIRECTOR
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- DESIGNER
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- YEAR
- CLIENT
“新能源企业卖的不是产品,是信任。”
