巴适巴食项目主视觉

巴适巴食

巴适巴食服务于巴中区域公用品牌建设,以四川方言中的亲切表达连接地方风味、农产品资源与大众消费。瞳创将口语化名称转化为强记忆品牌资产,并通过统一标识、色彩与包装规范整合多品类产品。设计让消费者快速建立“巴中出品、巴适好吃”的直观联想,也为区域企业共享品牌和持续扩品提供视觉基础。

Bashi Bashi supports a regional public brand for Bazhong, using a friendly Sichuan expression to connect local flavor, agricultural resources, and everyday consumption. ToCreate turned the conversational name into a memorable asset and organized multiple product categories through a unified identity, color system, and packaging standards. The design builds an immediate association with enjoyable food from Bazhong and provides a scalable shared-brand framework.

ART DIRECTOR
DESIGNER
YEAR
2025
CLIENT
巴适巴食
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“区域品牌最好的口号,是当地人说得自然、外地人听一次就记住。”